Fender acquired Aurisonics and makes earbuds

Fender announced recently its first series of earbuds, which consists of five different wired models. The prices for these Fender-branded earbud models will be starting from the $99 mark and will range to a max of $499, depending on the particular model.

The legendary company, best known for its guitars, decided to get into the headphone market by acquiring Aurisonics, a Nashville-based manufacturer that is known for its unique custom models, mainly directed towards professional musicians and audiophiles.

"I wouldn’t have done it if it didn’t make sense" said Dale Lott, the founder of Aurisonics.

From our earliest days we’ve been positioning ourselves to serve musicians. Finding a market among audio fanatics has been welcomed, but being acquired by the biggest name in the music industry is the right marriage--it's authentic to both our brands. It's kind of surreal, in a way; the little company I started in the basement five years ago is now part of one of the biggest companies in the music industry. It’s just crazy!

Dale Lott
Aurisonics Founder

The new Fender series is based on previous models that Aurisonics created, rather than on an entirely new approach. The company's experience with custom-fit earphones allowed it to create a series of earbuds that fit perfectly 95% of ears, with the use of 3D printing technology. These in-ear monitors also feature innovative technology, as well as custom drivers, in order to provide a unique and immersive listening experience. They are all designed and assembled in the USA, and, along with the impressive sound quality, they also promise extreme comfort for endless hours of use.

As for the different earbud models of this Fender series and their specifications, these are:

  • The Fender DXA1 Pro In-Ear Monitors. At $99, this model comes in transparent charcoal color. It features a custom 8.5mm titanium micro driver that generates from 14Hz - 22kHz.
  • The Fender FXA2 Pro In-Ear Monitors. At $199, this model comes in blue color. It features a custom 9.25mm precision rare-earth driver that generates from 6Hz - 23kHz.
  • The Fender FXA5 Pro In-Ear Monitors. At $299, this model comes in silver color. It features a dual balanced armature driver array and Groove-tuned port that generate from 19Hz - 21khz.
  • The Fender FXA6 Pro In-Ear Monitors. At $399, this model comes in red color. It features a 9.25mm precision rare-earth driver, Groove-tuned port and a single HDBA tweeter, generating from 6Hz - 22kHz.
  • The Fender FXA7 Pro In-Ear Monitors. At $499, this model comes in gold color. It features a custom 9.25mm precision rare-earth driver, Groove-tuned port and an HDBA with a pair of tweeters, generating from 6Hz - 24kHz.

Source : Fender, The Verge

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